Ad Network & Growth Strategy.
A commercial audit linking UA spend to LTV telemetry. We clean up attribution errors, audit ad network bids, and build growth systems with defensible margins.
Duration 4-8 weeks
Engagement Shape Diagnostic Sprint / Advisory
Target Partner User acquisition leads, growth teams, and founders looking to scale campaigns efficiently.
User acquisition is no longer a simple arbitrage game of low CPI and high spend. To build a defensible growth pipeline, you must connect channel bidding parameters directly to day-30, day-60, and day-90 LTV calculations. We audit and align the commercial stack.
Core Problems We Diagnose
- Attribution Fragmentation: Eliminating duplicate install credits between ad networks and your MMP to reveal true ROAS.
- Bidding Strategy Calibration: Optimizing targeting configurations (CPI, tCPA, tROAS) to match cohort decay rates.
- Creative & Context Alignment: Identifying discrepancies where high-volume creative assets deliver low-LTV cohorts.
- Monetization Feedback: Building feedback loops that pipe ad-revenue events back to networks for sharper algorithm learning.
The Deliverable Checklist
- The Growth Reconciliation Report: A diagnostic reconciliation showing exact UA spend alignment with cohort revenue.
- Attribution Runbook: Documentation for your MMP and SDK setups to prevent double-claiming and data pollution.
- Bidding Playbook: Scoped campaign bidding guide based on your product’s historical LTV curves.