SHEET 01 · COVER Independent practice Over 15 years operator background Mumbai, India
Tejas Shah.
The Game Scientist

Decode games.
Design systems.
Build impact.

Consulting, writing and systems work for the people who design attention for a living — studios, founders, and operators trying to earn the second session.

NEXT STEP · 30 MIN, NO PITCH
Bring one number you can't explain. I'll bring the lens.
Book a call Read the system →
D—01 · Gaming
Gaming.
Decode the loop.
D—02 · Apps
Apps.
Design the flow.
D—03 · Analytics
Analytics.
Read the signal.
D—04 · Revenue
Revenue.
Stack the curve.
D—05 · Networks
Networks.
Wire the graph.
Tejas Shah DWG—P01
SEC—02 · About

Hi, I'm Tejas.

I've spent over 15 years inside games and consumer apps — as a product lead, a monetisation operator, and now as the person studios call when their numbers stop telling the story.

Games built the analytical rigour; the skills travel to any digital product business with commercial complexity.

View full background & timeline
01The system

Five tokens.
One operating system.

Every engagement runs through the same five lenses — drafted as line-art tokens, used as the visual menu of the practice. Pick one or stack them; the work flows the same way.

SHEET 03 · DISCIPLINE TOKENS DWG—D01 → D05
D—01 · Gaming

Gaming.

Decode the loop.

Mechanics, retention, monetisation. The behavioural engine inside every game that earns its second session.

DWG · Gaming
D—02 · Apps

Apps.

Design the flow.

Product, UX, feature architecture. How a screen becomes a habit — onboarding to power-user.

DWG · Apps
D—03 · Analytics

Analytics.

Read the signal.

Cohorts, funnels, curves. The maths under the magic — turning playtime into a measurable system.

DWG · Analytics
D—04 · Revenue

Revenue.

Stack the curve.

Monetisation, LTV, pricing. Where designed behaviour meets the P&L — without breaking trust.

DWG · Revenue
D—05 · Networks

Networks.

Wire the graph.

Communities, virality, social loops. Who tells whom — and how that compounds into reach.

DWG · Networks
02Engagement shapes

Three shapes of work.

One philosophy, three engagement shapes — depending on whether you need direction, partnership, or an artefact you can ship. All-in, scoped on the first call.

SVC—01 · SPRINT

The Diagnostic.

A focused 4-week sprint that opens the engine, reads the cohorts, and returns a prioritised intervention list. You leave knowing exactly which dial to turn first.

For
Studios at a turning point
Ends in
20-page playbook
Pricing
Scoped on first call
SVC—02 · ADVISORY

The Embedded role.

Ongoing partnership — usually 2 days a week, 3-month minimum. I sit inside the product and revenue rituals, building the system as we ship it. The workhorse.

For
Scale-ups & growing teams
Cadence
2 days / week
Pricing
Scoped on first call
SVC—03 · ARTEFACT

The Set-piece.

Standalone artefacts you can hand to a board, a buyer, or a team. Investor memos, monetisation teardowns, narrative decks, category POVs. Delivered in 2–6 weeks.

For
Founders, GPs, BD leads
Format
Deck · Memo · Audit
Pricing
Scoped on first call
Core Deliverables Menu
ENGAGEMENT 01 Monetization Audit → ENGAGEMENT 02 Product Strategy Sprint → ENGAGEMENT 03 Analytics & KPI Framework → ENGAGEMENT 04 Ad Network & Growth →
03How the work moves

A method, not a deck template.

Four stages. Each one ends in a tangible artefact, so the engagement has a visible spine — and you never wonder what you're paying for, or what's coming next.

  1. STAGE—01

    Decode.

    Workshop the system as-is. Map the loop, the funnel, the cohorts. Listen to ten interviews, read six months of telemetry. Find the truth on the page.

    ArtefactThe Decode Memo
  2. STAGE—02

    Design.

    Sketch the intervention. Prioritise by effort × leverage. Pre-mortem the risks. Pre-commit to the metrics we'll move and the ones we'll watch but not chase.

    ArtefactIntervention map
  3. STAGE—03

    Build.

    Ship in two-week beats. Each one paired with a measurement plan, a guardrail, and a kill criterion. Embedded inside your standups, not parallel to them.

    ArtefactLive experiment log
  4. STAGE—04

    Compound.

    Convert wins into the operating system. Write the runbook, document the new defaults, codify the rituals. The engagement ends, the muscle stays.

    ArtefactStudio playbook
04Case history

Protected by NDA.

Due to the competitive sensitivity of live product metrics, ad network setups, and analytics pipelines, full outcomes and diagnostic details are shared directly with qualified studios, founders, and product leads under mutual NDA.

View Confidential Dossier & request references
05Diagnostic utilities

Interactive simulators.

14 free model calculators built to clarify product leverage. No paywalls, no signup, no fluff. Fit cohort retention, optimize mediation waterfalls, evaluate payback limits, and decompose business metrics.

D—04 · Revenue LTV

Cohort LTV & Retention Simulator

Fit a power-law decay curve to your cohort metrics. Project Day 365 survival and estimate cohort LTV.

Run simulation → D—05 · Networks Mediation

Mediation Yield Optimizer

Calculate market-blended eCPMs, identify waterfall leakage, and estimate the financial lift from mediation optimisation.

Calculate yield → D—02 · Apps Payback

Payback Window & Unit Economics Grader

Model CAC payback windows and ROI curves. Evaluate cash exposure limits and campaign health grades.

Grade campaigns → D—03 · Analytics KPI

KPI Tree & Leverage Point Calculator

Decompose your business funnel into sub-metrics. Simulate optimisations across retention, engagement, and acquisition.

Decompose funnel →
Explore all 14 calculators
06Field notes

Essays & field notes.

All writing →
07Why now

"Four shifts have made designing the loop the single highest-leverage hire a consumer studio can make this cycle. UA stopped being the lever. AI inflated the supply of okay. Telemetry caught up. The consolidation cycle is sorting."

That's the macro story. The micro is simpler: retention is now the only durable moat, and the people who can read a cohort curve like a sentence are still rarer than they should be.

The Game Scientist is the practice that came out of that observation — and it's the easiest place to hire someone who can sit at the intersection of product, revenue, and analytics without picking a tribe.

Tejas Shah. The Game Scientist Mumbai, India
08Next step

Let's talk about
your loop.

Thirty minutes, no slides, no pitch. Bring one number you can't explain — we'll spend the call inside the system that's hiding behind it.

  • Response< 24 hours, weekdays
  • Engagement4-week sprint → quarterly retainer
  • PricingAll-in, scoped on the first call
  • BasedMumbai, India · IST, remote-first
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